What is Google Adsense
What is Google Adsense: If you look at the Internet a few years ago, you will see that advertising is done in a way that is very similar to other types of media such as television, or actually, more like what you see in a newspaper. You will enter a site, and in some locations you will see banners (often quite a lot and very large), which will be displayed and advertisements for any company that pays to increase your space.
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| What is Google Adsense |
But there is one problem with this kind of advertisement. It really does not exploit the fact that the additions were not in the newspaper, but instead were presented via the Internet. You may have noticed many things like this on the pages that you have explored. You are browsing the online store, looking for a watch but you get a banner that advertises the car.
Even though you may, someday want to buy a car, right now you are looking for a watch and it will definitely be better if the banner advertises a watch, because you might click on it. Now that's what people think on Google, so they come up with a deadly idea. This is known as Google AdSense, and it is known as a targeted advertising program
What you do (as a web designer / website owner) is, instead of jumping through a circle to get some banners on your site that even your visitors won't care about, you only allocate a number of screen areas. You then sign up for the Google AdSense program, you enter a small snippet of code on your web page and Google ensures that in the location you specify, a banner will appear, presenting additions relevant to the content of your site.
It's easy for Google to do this because Google is a search engine company. It searches for key words on your page, looks for a database of websites to find related to whatever is on your page and presto: targeted ads. You (the webmaster) get paid for every visitor who clicks on the adsense banner on your site. Well, that must happen more often than with traditional banners because people are really interested in what's on the banner (if not, they won't be on your page, right?).
But, this also provides a miracle for people who want to advertise. And that is for the same reason. The biggest thing about Google AdSense is that all content in the banner is relevant. This relevance is the key to the success of the program, and also the reason why everyone remains happy. Advertisers have ads that are placed in a relevant manner, publishers earn money from their content and Google takes their share.
Of course, as always, Google has set a number of high standards for its AdSense program, in terms of appearance and functionality. You cannot have more than two banners like that on your website and Google only inserts text in this banner. So the added benefit is that AdSense ads are far less prominent than ordinary ads. But this also means you have to position the banner better because there is a possibility that visitors will miss it altogether.
So in the end, Google AdSense is a unique advertising program because the ad is relevant to the content on the site. Anyone who wants to advertise pays Google for that. Anyone who wants to place ads on their site do this through AdSense, paid by Google in the process. All transactions are run through Google, and advertisers and publishers get access to statistics that help them to understand and moderate the effectiveness of their campaigns.
The whole process is elegant, simple and effective from anyone in the chain, from site visitors to advertisers, and that's one reason Google is known for their innovation and new thinking.
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