Google AdWords is not Google AdSense

Google AdWords is not Google AdSense: It is interesting to note how general and daily vocabulary has changed over time. Five years ago, if you asked someone to look for something on Google, he might not understand what you meant even if he was familiar with the search engine of that name.

Google AdWords is not Google AdSense

But today, everyone knows what you mean. That can only point to Google's popularity and how it can be identified by searching for information on the Web. One can only imagine what Google's new words are, and companies like it, will introduce vocabulary five years from now and what that means.

Even now, there are new terms that make a round in everyday conversation - words that Google has created. If you are no stranger to advertising on Google, then you may have heard the terms AdWords and AdSense.

Maybe, although like most people, while you might be familiar with the term you might not know what they really mean. One common mistake made now is to exchange AdWords and AdSense, thinking that both have the same meaning.

Basically, exchanging them is a mistake because the two words refer to two different things even though they are very related to each other. This article will help you understand the differences between them, how they work together - and perhaps more importantly, how it can help you get more money aside.

AdWords and AdSense are part of the Google advertising arm that is part of a growing range of company services. If you have used Google to find information, then you have found AdWords. They are text ads that appear on your search results page.

AdWords works by matching Google users with Google payment advertisers. But instead of just displaying random ads that might make you uninterested (or worse, annoyed), Google will display ads that have something to do with what the user is seeing.

Take Sam, for example, who is looking for information about rock climbing. Sam typed the words "rock climbing sport" and pressed the search button. Google will then give Sam a list of web pages that contain information about the topic. Along with this list, text ads appear from companies offering products and services about rock climbing as a sport.

One of these companies is owned by Jim, who runs a rock climbing facility in the city where Sam lives. Jim can advertise on Google by registering his company's website with AdWords. He told Google that he wanted his text ad to appear on the results page for the keyword "sports rock climbing" that Sam used to find information. This is how Sam can see Jim's ad on Google.

However, Jim did not pay Google to only display ads. He doesn't pay anything until someone like Sam clicks on an ad to visit Jim's website. This is a pay-per-click (PPC) system, which is basically the way AdWords works.

Part of this arrangement is the ability of Google advertisers, such as Jim, to set the price for how much cost-per-click (CPC) will be on ads posted on Google's results pages. Popular keywords such as "sports rock climbing" can produce higher CPCs than other less popular keywords, but may be as effective as ads on Google.

AdSense works with AdWords. While AdWords is a text ad that appears on Google results pages. AdSense is AdWords that appears outside the Google website and on other people's websites.

Take Jen, for example, who runs a website for a local rock climbing fan group. As part of their fundraising program, he registered a website on Google AdSense. By registering for AdSense, Jen's website will display AdWords ads related to the content on Jen's website - in this case, rock climbing.

Now, take Sam (still remember him?) Who is still looking for information about rock climbing. Jen's website is part of the list that appears on Sam's search query on Google. Sam clicks on the link that leads to Jen's website.

Sam browses the website and reads about the climbing trip arranged by Jen's group. Along with the article, an AdWords ad is posted. Incidentally, the ad was for Jim's climbing facility. Sam, who is now more interested in sports, decided at that time to visit Jim's website.

By clicking on the ad, Sam has caused two things: 1. He made Jim pay Google the agreed CPC to place the ad and 2. The Jen website got a part of the CPC by allowing Google to display Jim's ads through AdSense.

This setup allows users like Sam to find information efficiently and presented with AdWords from companies that are relevant to their search. A business like Jim can advertise effectively without having to spend a lot of money with AdWords, while website publishers like Jen can make money by signing up with AdSense.

With AdWords and AdSense, Google has managed to give people the information they need while connecting them with other people who have similar needs and interests. The fact that it can make fair money from it can only add to how cool it has been.

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